For twenty years Andy Cohen has been igniting imaginations and spurring innovation in companies like American Express, AOL, Charles Schwab, L'Oreal, Club Med and Clorox, picking up branding and marketing awards and even a coveted Clio award for his work. His approach? Fascinatingly enough, it is based on Cohen's expertise not only in marketing, but in magic.

If it sounds out-of-the-box, it's because Cohen's business lessons most certainly are unconventional. But in a skillfully woven fable, Cohen clearly illustrates how creating illusions, challenging conventional beliefs and connecting with an audience have a real and valid place in today's thriving companies. FOLLOW THE OTHER HAND (St. Martin's Press, hardcover, October, 2006) combines a compelling story with business case histories that show how to stimulate growth and profit by letting ideas thrive and grow in all kinds of companies -- from the fictional company at the heart of Cohen's story to real life businesses like OnStar, Starbucks, JetBlue and Jones Natural Soda.

Cohen is founder of his own marketing and innovation strategy firm, AC/Exposed Brick. He also serves on the adjunct faculty at NYU's Stern School of Business and will appear at the World Innovation Forum in New York this spring, sharing the stage with Tom Peters and Seth Godin.

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