Andy Cohen, founder of a company called
AC, is a renowned consultant, speaker and author, who helps
companies and their teams think differently to generate new
marketing ideas and innovative business solutions. He is also
an adjunct professor at New York University and a guest speaker
at the Stern School of Business. He is a member of the Duke
Corporate Education Global Learning Resource Network.
Having generated over $1.5 billion in direct
sales and having serviced global Fortune 500 clients, including
American Express, AOL Time Warner, Fox Cable Networks, HBO,
NBC, Clorox, Club Med and Merrill Lynch, Andy is frequently
invited by Fortune 1000 companies to speak on a number of forward-thinking
marketing topics, including how to boost sales and revenue while
strengthening brand identity.
Author and lecturer on innovations in marketing,
brand advertising and direct response as well as change management,
Andrew has published numerous articles in both U.S. and international
publications. His work has been translated into seven languages.
His work and writing on his proprietary OPC+B formula have received
national press coverage including the New York Times and
AdAge. His latest book, Follow the Other Hand:
A Remarkable Fable that Will Energize Your Business, Profits
and Life, is scheduled for a 2006 release.
Andy also happens to be an expert magician.
His experiential workshops often use magic
as a metaphor to motivate key management to think differently
and generate innovative business solutions. Areas of expertise
covered include: innovation, creativity, branding, marketing,
sales, CRM and change management. Specific topics include: Thinking
Differently, Building a Trusting Brand, Generating WOW!, Instantly
Connecting With The Customer, Motivating New Ideas, Gaining
a Competitive Edge and Discovering Your Magic.
Andy graduated from Franklin and Marshal
College with a B.S. in experimental psychology. He is the youngest
recipient of the Irving Wunderman Award recognizing excellence
in creativity and CRM, two-time winner of the Gold EFFIE, the
highest award for creative and marketing results given by the
American Marketing Association and dual winner of the CLIOS
Awards.
Andy has studied with master magicians
Jeff McBride, Eugene Burger and Slydini – one of the greatest
close-up artists in the world. He has been a member of the Society
of American Magicians for twenty years and has appeared on national
TV.
