With the economy in flux and business competition fierce, strong communication skills can give employees and managers an edge. But communicating is tougher today. Audiences are more distracted. Attention spans are shorter; one study suggested you can start to lose them in nine seconds! As an Emmy award winning television reporter/anchor for over twenty years in New York, communication coach Mary Civiello knows how to get people to tune in and stay tuned. In her new book, COMMUNICATION COUNTS: Business Presentations for Busy People (Wiley; June 16, 2008; Trade Paperback Original; $21.95), Civiello offers down-to-earth advice that will help readers learn to communicate better in a variety of scenarios, everything from making the most of a minute with a potential customer (or the boss) to PowerPoint presentations that are powerful not painful.